AskBiz for eCommerce Founders: The Complete Guide to What It Does and How to Use It

Who AskBiz is built for#

AskBiz is built for eCommerce founders who run a real product business — Shopify stores, Amazon FBA sellers, multi-channel operators, importers, and wholesale businesses — who need the kind of business intelligence that previously required a data analyst or a management consultant, but who cannot afford either and should not need either. If you make business decisions based on incomplete information because pulling the data takes too long, AskBiz closes that gap. If you have data in multiple platforms and no way to see them together, AskBiz connects them. If you spend Monday mornings in spreadsheets instead of talking to customers, AskBiz gives those hours back.

The AI answer engine: asking questions in plain English#

The core of AskBiz is the plain-English question interface. Connect your data, type a question, get an answer grounded in your actual numbers. What is my gross margin on my top 10 products this month? Which customers have not ordered in the last 60 days? What is my true landed cost on my China imports including freight and duty? What would happen to my gross margin if sterling fell 10% against the yuan? Each answer comes with the underlying numbers, a brief explanation of what drives the result, and a recommended action. There is no dashboard to configure, no report to build, no formula to write — just a question and an answer.

Business Pulse: your daily health score#

Every morning, AskBiz calculates your Business Pulse score — a 0-100 composite of five components: margin health, revenue trend, stock position, cash flow, and product mix. The score updates whenever your connected data updates. Above 70 means your business is fundamentally healthy. Below 50 means something needs attention. The score breakdown shows exactly which component is dragging the overall number down — pointing you immediately to where to focus. The Daily Brief delivers this score alongside the 2-3 most important things from your data in the last 24 hours, delivered to your AskBiz inbox each morning before 7am.

The business tools: FX, landed cost, supplier scorecard, export markets#

AskBiz includes five specialist tools that are pre-filled from your connected data on Growth and Business plans. FX Risk Monitor: shows your currency exposures and the margin impact of sterling moving 5%, 10%, 15% against each of your import currencies. Landed Cost Calculator: calculates your true cost per unit including freight, duty, FX, and handling — revealing the real margin behind each product. Supplier Scorecard: grades each supplier A-F based on on-time delivery, lead time accuracy, quality reject rate, and commercial reliability. Export Market Scoring: scores 20 global markets on eCommerce growth, logistics, UK brand premium, duty environment, and category demand fit. Social Commerce: monitors TikTok, Instagram, and Pinterest for demand signals on your products.

Churn intelligence and anomaly alerts#

AskBiz runs two continuous background processes that catch the problems most founders discover too late. Churn Intelligence: monitors every customer's purchase frequency against their historical pattern and flags customers who are exceeding their expected re-purchase interval — identifying at-risk customers 30-60 days before they actually churn. Anomaly Detection: monitors all your connected metrics — revenue, conversion rate, return rate, stock levels, margin — and alerts you when any metric deviates significantly from its normal range. Both alert types deliver via email and in-app notification and include a plain-English explanation and a recommended action.

Getting started: the first week with AskBiz#

Day 1: Connect your primary data source (Shopify, Amazon, or upload a CSV). Ask your first 10 questions and compare the answers to what you currently know from your spreadsheets. Day 2: Check your Business Pulse score and review the Daily Brief. Ask 5 follow-up questions based on what you see. Day 3: Set up your first anomaly alerts on the metrics that matter most to your business. Day 4: Run a Landed Cost analysis on your top 3 products and compare the result to your assumed margin. Day 5: Ask AskBiz which customers are currently at churn risk and review the list. By the end of the first week, AskBiz should be telling you things you did not know about your business — that is the moment it starts earning its subscription.