//Marketing Analytics

Marketing Analytics

4 articles · Marketing Intelligence

Marketing IntelligenceGuideIntermediateMarketing Analytics

Using Data to Launch a New Product: What to Measure Before, During, and After

A data-driven product launch defines success metrics before launch, monitors leading indicators duri…

Marketing IntelligenceGuideIntermediateMarketing Analytics

When Paid Social Advertising Is Profitable — and When It Is Destroying Your Margin

ROAS looks great. But ROAS measures revenue not profit. It uses platform attribution that overcredit…

Marketing IntelligenceComparisonIntermediateMarketing Analytics

Email Marketing for eCommerce: What Actually Drives Revenue vs What Just Looks Good

The eCommerce email flows that generate the most incremental revenue are not broadcast promotional c…

Marketing IntelligenceGuideIntermediateMarketing Analytics

Marketing Attribution: Which of Your Channels Is Actually Driving Revenue?

Attribution determines which marketing touchpoint gets credit for a sale. Last-click attribution sys…