The average amount a customer spends per transaction with your business.
AOV tells you how much a typical customer spends in a single visit or order. If you had £50,000 in revenue from 1,000 orders last month, your AOV is £50. Increasing AOV by 10% without increasing customer numbers grows revenue by 10%.
Average Order Value = Total Revenue ÷ Number of OrdersAOV is one of the three levers of revenue growth (with customer count and purchase frequency). It's often the easiest to move — bundles, upsells, and minimum order thresholds can raise AOV significantly without the cost of acquiring new customers.
Upload your order data. Ask "What is my average order value?" or "What is my AOV by customer segment?" AskBiz calculates overall AOV, tracks it over time, and identifies which product combinations tend to appear in higher-value orders.
Export a CSV or Excel file from your POS, accounting software, or spreadsheet and upload it to AskBiz.
Type your question in plain English. Try: "What is my average order value (aov)?" or "How to Calculate and Increase Average Order Value"
AskBiz returns the calculation with a chart, KPI breakdown, and specific recommendations — in seconds.
A beauty supply retailer asks AskBiz to analyse their order data. AOV is £34. AskBiz identifies that orders containing both skincare and haircare products average £67 — double the baseline. It recommends a bundle promotion to increase cross-category purchasing.
Upload your CSV or Excel file and ask "How to Calculate and Increase Average Order Value" — get the answer with a chart and recommendations in under 60 seconds.
Upload your data — free →No card required · 10 free questions · Results in seconds
Common tactics: bundle complementary products, offer free shipping above a threshold, recommend frequently bought together items at checkout, and create tiered pricing with volume discounts. AskBiz can analyse which bundles would work best with your specific product mix.