How to Read Your Business Pulse Score
Your Business Pulse score summarises your overall business health. Here's what each score range means and what to do about it.
Key Takeaways
- The Business Pulse score runs from 0 to 100 and updates daily.
- Scores above 70 indicate healthy performance; below 50 indicates areas needing urgent attention.
- Clicking the score drills down into the individual components and their contribution.
What the score shows
Your Business Pulse score is a weighted composite of the key metrics most relevant to your business type. For an eCommerce business, this typically includes revenue trend, gross margin, conversion rate, average order value, customer retention, and inventory health. Each component contributes to the overall score based on its relative importance to your business model.
Score ranges
80–100: Strong performance across most dimensions. Focus on maintaining momentum and looking for growth opportunities. 60–79: Solid overall, but one or two areas need attention. Review the component breakdown to identify where to focus. 40–59: Multiple areas underperforming. A more systematic review is warranted — start with the component with the lowest score. Below 40: Several dimensions are in difficulty. Prioritise triage over growth.
Reading the component breakdown
Click on your Pulse score to expand the component view. Each component shows its current value, your target or benchmark, the score contribution (weighted out of 100), and the trend direction (improving, stable, declining). Focus first on components with the lowest score that have the highest weight — they have the biggest impact on your overall Pulse.
Tracking Pulse over time
The Pulse history chart (30-day default, adjustable) shows how your overall score has changed. A steadily rising Pulse confirms your improvement initiatives are working. A sudden drop indicates something changed — check the anomaly feed alongside the Pulse chart to identify what triggered the decline.