Multi-Channel Data Overview

When you connect multiple sales channels (e.g. Shopify, Amazon, and Etsy), AskBiz merges the data into a unified view. Revenue, orders, and customer counts are deduplicated where possible — if the same customer appears on both Shopify and Amazon, AskBiz attempts to identify them as a single entity using email address matching. Where deduplication is not possible (Amazon does not share customer email addresses), each channel's customers are counted separately and clearly labelled.

To compare channels: click Channel breakdown in any revenue or order metric card. This shows each connected channel as a bar or pie chart with its contribution to the total. You can also use the Channel filter (top of the dashboard) to isolate a single channel — clicking 'Amazon only' filters every metric on the dashboard to show only Amazon-sourced data. This is useful for diagnosing channel-specific problems without switching between separate reports.

If you sell the same product on multiple channels, AskBiz tries to match them using SKU or GTIN/barcode. When a match is found, combined performance across channels is shown in the product analytics view. When no match is found, products are listed separately per channel. To improve matching, ensure your SKUs are consistent across platforms, or use the Product Matching tool in Settings → Data Sources → Manage Products to manually link products.

Some metrics, like blended ROAS (return on ad spend), combine your total revenue from all channels against your total marketing spend. This is useful for understanding your overall marketing efficiency but can be misleading if one channel has very different margins or attribution models. For channel-specific accuracy, always filter to a single channel before reviewing ad-funded metrics. AskBiz labels blended metrics with a 🔗 icon so you can see at a glance when a number combines multiple channels.