Expansion Intelligence Overview

Expansion Intelligence analyses your existing sales data to find new product opportunities you're likely to succeed with. Instead of guessing what to sell next, AskBiz ranks candidates by opportunity score, estimated margin, and cannibalization risk — so you focus on the products most likely to grow your revenue without hurting existing sales.

Expansion Intelligence is available on Growth and Business plans.

AskBiz looks at several signals from your data:

• Purchase patterns — what your customers buy together or from competitors
• Category gaps — product categories your buyers shop in that you don't stock
• Variant demand — whether a different size, quantity, or format of a bestseller would sell
• Trend signals — rising search volume or seasonal demand in your market
• Bundle potential — products frequently bought together that could be packaged as a set

The Expansion page shows:

• KPI row — total opportunities found, top opportunity score, average estimated margin, high-confidence picks, and low-cannibalization count
• Candidate cards — each opportunity ranked by score, showing the product name, type (variant, adjacent, bundle, geographic, trend), confidence level, estimated margin, and cannibalization risk
• Filters — switch between All, New, Shortlisted, and Testing to track your pipeline

Click any candidate card to see the full analysis including the reasoning behind the recommendation.

Expansion Intelligence works best with real sales data. Connect Shopify, Amazon, or another ecommerce source — or upload a CSV with your product and sales data. The more history AskBiz has, the more accurate the opportunity scores and margin estimates become.

Without connected data, you'll see sample candidates to illustrate how the feature works.