Instagram Analytics in AskBiz

AskBiz connects to Instagram via the Meta Graph API. Requirements:

1. An Instagram Business or Creator account (personal accounts don't support API access)

2. The Instagram account must be connected to a Facebook Page in Meta Business Suite

3. You need admin access to the Facebook Page

To connect: Settings → Integrations → Instagram → Connect. You'll be redirected to Meta to authorise. The connection pulls 90 days of historical data on first sync.

Profile-level metrics (Social → Instagram → Overview):

• Follower count and net change
• Monthly profile reach
• Profile visits
• Website clicks from bio

Post-level metrics (Social → Instagram → Posts):

• Reach and impressions per post
• Engagement rate (by followers and by reach)
• Saves and shares (highest-intent actions)
• Comments

Reel metrics (Social → Instagram → Reels):

• Views (separate from reach — one person can generate multiple views)
• Plays and play rate
• Shares (primary viral mechanism for Reels)

Story metrics (Social → Instagram → Stories):

• Views, exits (swipe-away rate), and replies

In Social → Instagram → Followers, AskBiz shows:

• Daily follower change
• Follower growth attributed to specific posts (posts that drove spike in follows)
• Follower demographics: age, gender, top locations

A healthy Instagram account grows followers steadily through consistent content. Spikes followed by large unfollows indicate you gained followers via a tactic (giveaway, viral reel) that attracted low-quality followers.

Benchmark: 2–5% monthly follower growth through organic content is good for a business account.

AskBiz lets you compare content types side by side. Go to Social → Instagram → Posts → Filter by Type to compare average metrics for:

• Static images
• Carousel posts
• Reels
• Stories

For most accounts, Reels have the highest reach (due to Instagram's algorithmic distribution to non-followers) but lower engagement rate by reach compared to carousels. Use Reels for discovery; use carousels for depth and saves.

Stories have a different engagement model from posts:

• Views: unique accounts who watched at least 1 frame
• Exit rate (swipe-away rate): percentage of viewers who swiped away before the story ended. Benchmark: < 30% per story slide
• Forward taps: skipping ahead (mild disengagement signal)
• Back taps: rewatching (strong engagement signal)
• Link sticker clicks: conversion action — tracks traffic to linked URLs

For sequences of story slides, a drop in views from slide 1 to slide 5 is normal (20–40% drop). A sudden large drop at a specific slide indicates that slide is losing viewers — test different content there.