Using the What If Simulator

The What If simulator lets you test business scenarios with your actual data before committing. Ask questions like: What if I increase prices by 10%? What if my supplier cost rises 15%? What if demand drops 20% next month? AskBiz calculates the projected impact on revenue, margin, cash flow, and profit using your real numbers — not hypothetical models.

Ask AskBiz a What If question in the chat. For example: What if I increase the price of my top 5 products by 8%? AskBiz uses your current sales volume, price elasticity estimates from your historical data, and cost structure to project the outcome. You see the projected change in revenue, margin, and volume side by side with current actuals.

Run multiple scenarios and compare them. What if I raise prices 5% versus 10%? What if I switch suppliers to one that is 10% cheaper but has a 2-week longer lead time? The comparison view shows each scenario's projected outcome so you can choose the best option. Decision Memory records which scenario you chose and the reasoning.

For businesses exposed to FX risk, the What If simulator is particularly powerful. Ask: What if the KES weakens 10% against USD? What if the naira drops to 2000/USD? AskBiz recalculates your entire cost structure and margin at the new rate, showing exactly which products become unprofitable and what price adjustments would restore your target margin.